Unit 20 - Advertising Media

My Campaign Mock-Up Samples of Own Work: Analysing an Advertising Campaign: What is the key message? As with any commercial advertising, the ultimate message is that the viewer should buy the product. However, the deeper meaning is that the product can make the perfect Christmas present, instilling the childlike wonder and excitement many are nostalgic for in whoever is lucky enough to receive the gift. The ideas of luxury, elegance and class are also presented. The celebrity endorsement helps to appeal to the target audience of ABC1 female aspirers and succeeders. How is this expressed consistently across each part of the cross-media campaign? The same visual style is used throughout the campaign, with the colour palette of primarily black and white alongside smaller amounts of red and gold. The imagery of the snow-globe and the large, often somewhat camouflaged Chanel logo are prominently displayed to create a clear...

Unique Selling Pointz (Proposition) - Ross er Reeves says that this has 3 basic rules: i. The advert must make a proposition to the consumer - not just words, not just 'this is good', it must say 'buy this product for this benefit', 'do this because this'. ii. It's got to be unique - one the competition doesn't offer, making what you're selling seem different. A brand or claim that the rest of that particular advertising area do not make. iii. The proposition must be good enough to work .'I WILL go for the whopper because for some reason flame grilling things does make them better in my opinion, like students'. - Celebrity endorsements (buy this photograph because Chad Kroeger finds it funny). - Slogans (it's not just a shoe, it's a shoe). - You have to persevere with this so you product isn't just another product you can buy. Key Messages - Messages which convince the audience that the product is the best available. - Often a ...

Flex Tac Blue Sky Thinking (whoopee) Generic upbeat company guitar Excessive enthusiasm Questionable green screen compositing Use it to seal Travis' mouth shut Make the viewers question the state of Phil's mental health Use the word 'damage' at least once Make the inside of something remain completely dry Use a completely unreasonable amount of the product to complete an unrealistic task 'The Phil Swift Show' TM Fun memorable rhymes Don't say pattern, Daniel Maybe if we just remind him that this entire unit is capitalism he'll stop Make a plane out of flex tac then saw it in half because don't aviation Re-enact The Shining (the entire thing) higg Superhero thing I hate marketing SWOT Re-enact The Shining (the axe bit but with a chainsaw and Phil seals the door) Strengths: A wacky fun reference for the kids at home. Weaknesses: This does kind of imply that Phil is attempting to murder his wife and child. This would cost an arm and a leg to license but...