Demonstrate how the technical and aesthetic properties of the media components meet the client brief (D2)

Social Media Profile
Technicals:
I created this using an Instagram mock-up template from mockuptree.com; the brand assets provided to me by the client; various royalty-free assets from Pexels.com and a mock-up of a BBC promotional image of David Mitchell from Upstart Crow to illustrate cross-promotion and celebrity endorsements. I have also used assets from the Woodland Trust. The layout of the page is built on various layers, groups and masks. I have also prominently featured a link to the company website, acting as a call to action for potential customers to look further into buying the product.

Aesthetics:
I have maintained a consistent visual style and colour palette throughout the profile, using samples from the background of the provided soap images as the background for the other highlight thumbnails. The content of the posts, while largely stock images, have also been chosen to continue the theme and visual style of the brand and illustrate what purpose-made posts would look like in practice.

Large-Scale Print Advert
Technicals:
I made this advert using a combination of client-provided assets and royalty free ones I personally sourced. I used the eraser tool set to a very low hardness to achieve the slight bubble border around the outside of the advert, layering the colour over an image of an arm among bubbles. The primary image of the soap on a plate was created by carefully cutting out a stock image and adding a low-opacity copy of the brand logo slightly skewed at the same angle as that at which the soap is placed.
Aesthetics:
I have continued to maintain the visual style of the campaign here, using the same limited colour palette. The wooden colour is present on the photos of the soap's packaging, the company logo and also the rim of the plate on which the soap is placed. A call-to-action to the audience is also shown, promoting the brand's social media pages on Instagram, Facebook and Twitter. I have also included some 'small print' text at the bottom, listing the ingredients present in the product, as well as the disclaimer that due to these ingredients it is not suitable for any potential customers who may be vegan.

Magazine/Newspaper Advert
Technicals:
As this is largely the same as the large-scale print advert, it was created based on that, with asset re-organisation and re-sizing being the primary task.
Aesthetics:
Similarly, this carries over all of the visual aspects of the large-scale advert and their respective relevance to the brief's requirements.

Animated Banner/Skyscraper Adverts
Technicals:
Both of these adverts were created in Final Cut Pro, with the client-provided assets being keyframed into view, and the logos of both the company and the Woodland Trust fading both in and out along with the text promoting the product, and acting as a call to action to prompt the viewer to click on the advert in order to visit the company site. As the photo of the soap provided by the client did not have an entirely solid colour background, simply keyframing the original image over a background of a sample of this colour was not sufficient as the edges of the image were very noticeable. As such, I also had to use the 'focus' and 'draw mask' filters to blur and fade these edges so that they more convincingly blend into the background of the ads.

Aesthetics:
Once again, these adverts follow the same house style as the rest of the campaign, using the same colour palette and general assets to continue the built sense of brand identity, synergy and consistency. Again, the wooden colours are present across logos and physical images, while the grey background provides a clean an simplistic backdrop on which the advert is able to take place.

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