Discuss the legal and ethical constraints within the planned campaign (D1)

Social Media Profile

Posts on the social media page may feature celebrities, medical professionals or charity representatives who we should endeavour to ensure are a wide range of ethnicities, though this is not entirely within our control as it is down to which individuals or groups choose to work with us. With this in mind, we can at the very least reach out to a diverse range of public figures.

Other Advertising Material and The Campaign Overall

As the rest of these campaign materials will be visually very similar, consistent of the same assets and general designs, the same constraints will apply broadly in the same way throughout the campaign.

The absence of any humans in the majority of the marketing campaign mean there aren't many ethical issues to be considered. The language and imagery used in the campaign will not play on any forms of age, gender or other stereotypes as the product is not specifically targeted towards any of these groups in particular.

Copyright will not be a massive issue within this campaign, as the vast majority of the used assets will be original, having been provided by the brand themselves. The remaining images used will be public domain or otherwise free to use, and the relevant information will be accurately documented in a dedicated asset log during production.

We will ensure that the choices of language within the advertising materials do not make any false or misleading claims so as to avoid any potential issues with the Advertising Standards Authority. Sections 11.1 through 11.7 of the CAP code covers advertising with environmental implications and content, and care has been taken to ensure that we are not in contravention of any of these. Sections 12.1 through 12.10 cover medicines, medical devices, health-related products and beauty products, and care has once again been taken to ensure that these have been closely followed by the marketing team.

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