Explain how the created media components comply with the codes and conventions of the media sectors (M3)

Social Media Profile
Codes
The mise-en-scene of all of the posts shown, as well as the images used as the thumbnails for the highlights are all consistent with that of the campaign. Moreover, the colour palette used also remains consistent. In all of the material, the products being shown are clearly and prominently lit to ensure they are the focal point of their respective images. While the posts themselves seen here do not contain any promotional text, the general USP of the brand is still seen in the bio of the account.

Conventions
This profile follows the conventions of marketing presences on social media, by prominently and forwardly showcasing the product being sold, as well as other favourable aspects of the company. In this case, the main website for the brand is prominently linked, and the association with the Woodland Trust is given its own dedicated highlight on the page. The others of these highlights showcase other positive and appealing aspects of the campaign and brand, such as partnerships with celebrities and contest opportunities. There are also dedicated posts shown, each dedicated to different aspects of the company as well as general promotion.

Large-Scale Print Advert
Codes
With this, I have maintained a consistent house style with the large-scale print advert by utilising the same colour scheme and assets but altering the layout. This allows the audience to develop a sense of familiarity with the campaign and by extension the brand. All of the photographed assets in the advert are well and fully lit, ensuring that they are clearly visible to the potential customers. The focus of the advert is also these photographed assets, as these are of the products themselves and are as such the main focal point of the advert. The setting of the advert is minimal and non-specific, largely a greyish void with a slight border of bubbles.

Conventions
I have taken advantage of this medium and followed the conventions of advertising created in this format by prominently showcasing and highlighting the brand name and logo, as well as imagery of the product and details of the partnerships with the Woodland Trust. Promotion of the brand's online social media presence is also promoted here, with simple logos and handles conveying the required information to act as a call to action to the audience to look further into the brand. As with all of this marketing material, this prominently features short, sharp text phrases highlighting the main USPs of the product: the environmental and natural appeal.

Magazine/Newspaper Advert
Codes
As this is largely the same as the large-scale print advert in terms of assets, layout and colour scheme, all of the same codes apply to this as did there.

Conventions
The editing of this advert prominently promotes the social media accounts of the company, prompting audiences to research further. The mention of the association with the Woodland Trust may also provoke interest in the most environmentally conscious prospective customers, who may be interested in in what way the brand and charity are working together, thus leading to further research being conducted.

Animated Banner/Skyscraper Adverts
Codes
The animation, while also simple, still draws in the attention of the audience where they can then be shown the relevant promotional messages. The mise-en-scene of the adverts follow the general colour scheme and layout of the campaign, utilising the same assets to continue the sense of synergy present throughout.

Conventions
While simple, these adverts continue the general house style of the overall campaign, using some of the same colours and assets as the other materials. The simplicity of the adverts relates to the calm and natural nature of the product, and prompts the user to visit the company website with a direct click on the advert after first highlighting a catchy slogan relating to the environmental USP of the product, as well as its cleaning abilities.

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