Posts

Demonstrate how the technical and aesthetic properties of the media components meet the client brief (D2)

Social Media Profile Technicals: I created this using an Instagram mock-up template from mockuptree.com; the brand assets provided to me by the client; various royalty-free assets from Pexels.com and a mock-up of a BBC promotional image of David Mitchell from Upstart Crow to illustrate cross-promotion and celebrity endorsements. I have also used assets from the Woodland Trust. The layout of the page is built on various layers, groups and masks. I have also prominently featured a link to the company website, acting as a call to action for potential customers to look further into buying the product. Aesthetics: I have maintained a consistent visual style and colour palette throughout the profile, using samples from the background of the provided soap images as the background for the other highlight thumbnails. The content of the posts, while largely stock images, have also been chosen to continue the theme and visual style of the brand and illustrate what purpose-made ...
Post a Comment
Read more

Explain how the created media components comply with the codes and conventions of the media sectors (M3)

Social Media Profile Codes The mise-en-scene of all of the posts shown, as well as the images used as the thumbnails for the highlights are all consistent with that of the campaign. Moreover, the colour palette used also remains consistent. In all of the material, the products being shown are clearly and prominently lit to ensure they are the focal point of their respective images. While the posts themselves seen here do not contain any promotional text, the general USP of the brand is still seen in the bio of the account. Conventions This profile follows the conventions of marketing presences on social media, by prominently and forwardly showcasing the product being sold, as well as other favourable aspects of the company. In this case, the main website for the brand is prominently linked, and the association with the Woodland Trust is given its own dedicated highlight on the page. The others of these highlights showcase other positive and appealing a...
Post a Comment
Read more

Create the media components to be used in the planned campaign (P4)

Image
Skyscraper Ad Banner Ad Social Media Profile Magazine/Newspaper Ad Large-Scale Print Ad
Post a Comment
Read more

Discuss the legal and ethical constraints within the planned campaign (D1)

Social Media Profile Posts on the social media page may feature celebrities, medical professionals or charity representatives who we should endeavour to ensure are a wide range of ethnicities, though this is not entirely within our control as it is down to which individuals or groups choose to work with us. With this in mind, we can at the very least reach out to a diverse range of public figures. Other Advertising Material and The Campaign Overall As the rest of these campaign materials will be visually very similar, consistent of the same assets and general designs, the same constraints will apply broadly in the same way throughout the campaign. The absence of any humans in the majority of the marketing campaign mean there aren't many ethical issues to be considered.   The language and imagery used in the campaign will not play on any forms of age, gender or other stereotypes as the product is not specifically targeted towards any of these groups in particular...
Post a Comment
Read more

Justify the choice of planned components by targeted media sector (M2)

Component 1: Animated Banner/Skyscraper Ad For this design, I decided to go with a simplistic and clean design representative of the clean nature of the product. Online advertising is comparatively cheap, meaning that it will likely be quite profitable. Such adverts can also be targeted to users based on their browsing habits, meaning it is easier to only invest in promoting the products to those users who are most likely to be in the market for such a product. The nature of the internet is such that users will be able to be sent directly to the company site where they can purchase the product. Component 2: Large-Scale Print Ad While more expensive, if placed in the right location such as outside shops or in public transport stations, large-scale print advertising is seen by a very wide range of people. In the case of the latter, people will likely be very keen on the idea of a relaxing bath or shower having been on a flight, train or bus for a potentially ...
Post a Comment
Read more

Create a pre-production plan for the media components in the planned advertising campaign (P3)

Image
Summary of Campaign Plan: - 'Animated' banner/skyscraper ad - Large-scale print advert - Social Media profile - Magazine or newspaper advert Production Schedule: Component 1: Animated Banner/Skyscraper Ad Mind Map: Draft: Component 2: Large-Scale Print Ad Mind Map: Draft: Component 3: Social Media Profile Mind Map: Draft: Component 4: Magazine or Newspaper Ad Mind Map: Draft:
Post a Comment
Read more

Create a plan for a cross-media advertising campaign in response to a client brief (P2)

Image
Existing Soap Campaigns Bulldog:   These adverts largely focus on being bizarre and centred around the eponymous bulldog character assisting various generic men with their personal grooming. The ads focus on comedy and subversion of expectations. The phrase 'for the goodest man' adds to the idea of the roles being reversed with bulldog now looking after the human which runs through this campaign, with the literal dog in the marketing being representative of the products. Dove: Dove advertising tends to be more minimalistic, with white backgrounds and either simply displaying the product framed by a, for lack of a better word, creamy graphic, and a small paragraph of information. Other campaigns focused on self-esteem, showing that - with the help of Dove products - even if you're grey, wrinkled or otherwise conventionally unattractive you will still be beautiful. LYNX: These adverts largely appeal to the male gaze idea, with them often presenting the p...
Post a Comment
Read more