Unit 20 - Advertising Media

Social Media Profile Technicals: I created this using an Instagram mock-up template from mockuptree.com; the brand assets provided to me by the client; various royalty-free assets from Pexels.com and a mock-up of a BBC promotional image of David Mitchell from Upstart Crow to illustrate cross-promotion and celebrity endorsements. I have also used assets from the Woodland Trust. The layout of the page is built on various layers, groups and masks. I have also prominently featured a link to the company website, acting as a call to action for potential customers to look further into buying the product. Aesthetics: I have maintained a consistent visual style and colour palette throughout the profile, using samples from the background of the provided soap images as the background for the other highlight thumbnails. The content of the posts, while largely stock images, have also been chosen to continue the theme and visual style of the brand and illustrate what purpose-made ...

Social Media Profile Codes The mise-en-scene of all of the posts shown, as well as the images used as the thumbnails for the highlights are all consistent with that of the campaign. Moreover, the colour palette used also remains consistent. In all of the material, the products being shown are clearly and prominently lit to ensure they are the focal point of their respective images. While the posts themselves seen here do not contain any promotional text, the general USP of the brand is still seen in the bio of the account. Conventions This profile follows the conventions of marketing presences on social media, by prominently and forwardly showcasing the product being sold, as well as other favourable aspects of the company. In this case, the main website for the brand is prominently linked, and the association with the Woodland Trust is given its own dedicated highlight on the page. The others of these highlights showcase other positive and appealing a...

Skyscraper Ad Banner Ad Social Media Profile Magazine/Newspaper Ad Large-Scale Print Ad

Social Media Profile Posts on the social media page may feature celebrities, medical professionals or charity representatives who we should endeavour to ensure are a wide range of ethnicities, though this is not entirely within our control as it is down to which individuals or groups choose to work with us. With this in mind, we can at the very least reach out to a diverse range of public figures. Other Advertising Material and The Campaign Overall As the rest of these campaign materials will be visually very similar, consistent of the same assets and general designs, the same constraints will apply broadly in the same way throughout the campaign. The absence of any humans in the majority of the marketing campaign mean there aren't many ethical issues to be considered.   The language and imagery used in the campaign will not play on any forms of age, gender or other stereotypes as the product is not specifically targeted towards any of these groups in particular...

Component 1: Animated Banner/Skyscraper Ad For this design, I decided to go with a simplistic and clean design representative of the clean nature of the product. Online advertising is comparatively cheap, meaning that it will likely be quite profitable. Such adverts can also be targeted to users based on their browsing habits, meaning it is easier to only invest in promoting the products to those users who are most likely to be in the market for such a product. The nature of the internet is such that users will be able to be sent directly to the company site where they can purchase the product. Component 2: Large-Scale Print Ad While more expensive, if placed in the right location such as outside shops or in public transport stations, large-scale print advertising is seen by a very wide range of people. In the case of the latter, people will likely be very keen on the idea of a relaxing bath or shower having been on a flight, train or bus for a potentially ...